Market (Mobile)·Updated Apr 8, 2026 by Unity
77% of players who make in-app purchases convert within the first two weeks, with the highest conversion efficiency achieved by pricing initial offers between $1 and $5.
Offerwalls contribute approximately 33% of total ad revenue and can increase day-7 to day-120 player retention by up to fivefold.
Multi-reward offerwall campaigns generate 60–82% of conversions and can yield up to $68 per completion, while delivering an average of $4.68 per converted user.
In-app currencies account for 22–23% of revenue, while limited-time sales contribute 15–20%.
High-engagement rewarded ad placements are most effective when positioned between game levels, within the IAP store, or on lobby screens.
Aligning in-game messaging with ad creatives through custom store pages reduces resource costs while simultaneously improving conversion rates.
Targeting specific regional genres, such as sports games in Japan or trivia games in South Korea, significantly increases click-through rates compared to general tier-2 market averages.
77% of players who make in-app purchases convert within the first two weeks, with the highest conversion efficiency achieved by pricing initial offers between $1 and $5.
Offerwalls contribute approximately 33% of total ad revenue and can increase day-7 to day-120 player retention by up to fivefold.
Multi-reward offerwall campaigns generate 60–82% of conversions and can yield up to $68 per completion, while delivering an average of $4.68 per converted user.
In-app currencies account for 22–23% of revenue, while limited-time sales contribute 15–20%.
High-engagement rewarded ad placements are most effective when positioned between game levels, within the IAP store, or on lobby screens.
Aligning in-game messaging with ad creatives through custom store pages reduces resource costs while simultaneously improving conversion rates.
Targeting specific regional genres, such as sports games in Japan or trivia games in South Korea, significantly increases click-through rates compared to general tier-2 market averages.