Market (Overall)·Updated Apr 8, 2026 by Sensor Tower
Global mobile app spending reached a record $45 billion in Q1 2024, a 9.5% year-over-year increase driven primarily by an 11.5% growth in the iOS ecosystem.
Total app downloads declined by 3.5%, marking the third consecutive quarterly drop, even as iOS achieved its highest download volume since 2020.
Monopoly GO set a new mobile gaming record with $770 million in quarterly spend, becoming the only title to surpass $600 million in a single quarter.
Entertainment and productivity apps led category growth with over 30% year-over-year increases, while TikTok maintained its position as the top-earning app with $1.2 billion in revenue.
Short-form drama apps including ReelShort, DramaBox, and ShortMax emerged as top performers in both revenue and download growth during Q1 2024.
U.S. retail-media advertising was dominated by Walmart and Target, which collectively generated over 18 billion impressions through strategic brand partnerships.
Global mobile app spending reached a record $45 billion in Q1 2024, a 9.5% year-over-year increase driven primarily by an 11.5% growth in the iOS ecosystem.
Total app downloads declined by 3.5%, marking the third consecutive quarterly drop, even as iOS achieved its highest download volume since 2020.
Monopoly GO set a new mobile gaming record with $770 million in quarterly spend, becoming the only title to surpass $600 million in a single quarter.
Entertainment and productivity apps led category growth with over 30% year-over-year increases, while TikTok maintained its position as the top-earning app with $1.2 billion in revenue.
Short-form drama apps including ReelShort, DramaBox, and ShortMax emerged as top performers in both revenue and download growth during Q1 2024.
U.S. retail-media advertising was dominated by Walmart and Target, which collectively generated over 18 billion impressions through strategic brand partnerships.