The Israeli mobile gaming industry has grown by 760% since 2016, reaching $9 billion in annual revenue across a ecosystem of 200 companies and 14,000 employees.
02
Android now accounts for 70% of all mobile game advertising, a shift driven by Apple’s IDFA privacy changes.
03
Despite a 4.2% increase in the number of active advertisers, total ad creative volume declined by 17.8% in 2022, with the sharpest contraction occurring in the RPG segment.
04
Video content remains the dominant advertising format, representing over 86% of all creative output in the industry.
05
Major developers like Playtika, Plarium, and Moon Active continue to anchor the market by focusing on social, casual, and hyper-casual genres.
06
Global marketing strategies are shifting toward regional localization, such as influencer-led content in the U.S. and character-centric assets in Japan.
07
The industry faces long-term structural risks, specifically a shortage of skilled human resources and limited availability of venture funding.
Insights
01
The Israeli mobile gaming industry has grown by 760% since 2016, reaching $9 billion in annual revenue across a ecosystem of 200 companies and 14,000 employees.
02
Android now accounts for 70% of all mobile game advertising, a shift driven by Apple’s IDFA privacy changes.
03
Despite a 4.2% increase in the number of active advertisers, total ad creative volume declined by 17.8% in 2022, with the sharpest contraction occurring in the RPG segment.
04
Video content remains the dominant advertising format, representing over 86% of all creative output in the industry.
05
Major developers like Playtika, Plarium, and Moon Active continue to anchor the market by focusing on social, casual, and hyper-casual genres.
06
Global marketing strategies are shifting toward regional localization, such as influencer-led content in the U.S. and character-centric assets in Japan.
07
The industry faces long-term structural risks, specifically a shortage of skilled human resources and limited availability of venture funding.