Market (Overall)·Updated Mar 17, 2026 by Anzu
Intrinsic in-game advertising (IIGA) delivers 2,957 attentive seconds per thousand impressions, nearly triple the performance of Facebook Infeed.
Adopting IIGA drives a 20-point lift in ad recall and a 21% lower cost per acquisition (CPA) compared to standard digital benchmarks.
Mobile platforms provide 25 times the scale of impressions and greater audience diversity, while PC and console platforms offer superior immersion through longer session lengths.
Advertisers can optimize budgets by shifting to an 'always-on' strategy, specifically targeting Q1 when CPMs are lower but engagement remains consistent.
Sports and racing titles show engagement peaks aligned with real-world events, whereas simulation games provide a consistent, female-skewing audience.
While North America and Europe command the highest CPMs, APAC and LATAM represent cost-effective regions for audience growth.
Intrinsic in-game advertising (IIGA) delivers 2,957 attentive seconds per thousand impressions, nearly triple the performance of Facebook Infeed.
Adopting IIGA drives a 20-point lift in ad recall and a 21% lower cost per acquisition (CPA) compared to standard digital benchmarks.
Mobile platforms provide 25 times the scale of impressions and greater audience diversity, while PC and console platforms offer superior immersion through longer session lengths.
Advertisers can optimize budgets by shifting to an 'always-on' strategy, specifically targeting Q1 when CPMs are lower but engagement remains consistent.
Sports and racing titles show engagement peaks aligned with real-world events, whereas simulation games provide a consistent, female-skewing audience.
While North America and Europe command the highest CPMs, APAC and LATAM represent cost-effective regions for audience growth.