Market (Mobile)ยทUpdated Mar 17, 2026 by AppsFlyer
Between Q1 2020 and Q1 2021, mobile app installs across Nigeria, South Africa, and Kenya grew by 41%, with Nigeria leading the growth at 43%.
The gaming sector saw a 50% jump in installs during Q2 2020, while in-app advertising revenue for gaming surged by 167% between Q2 2020 and Q1 2021.
In-app purchasing revenue for gaming peaked in Q3 2020, contributing one-third of the total annual revenue.
Android remains the dominant platform with a 54% increase in non-organic installs, while iOS growth persists despite a 21% rise in cost-per-install.
Market growth is driven by fintech apps serving unbanked populations and the adoption of super apps designed to mitigate device storage limitations.
Mobile internet adoption in Sub-Saharan Africa remains a significant barrier at 26%, which is well below the global average.
Between Q1 2020 and Q1 2021, mobile app installs across Nigeria, South Africa, and Kenya grew by 41%, with Nigeria leading the growth at 43%.
The gaming sector saw a 50% jump in installs during Q2 2020, while in-app advertising revenue for gaming surged by 167% between Q2 2020 and Q1 2021.
In-app purchasing revenue for gaming peaked in Q3 2020, contributing one-third of the total annual revenue.
Android remains the dominant platform with a 54% increase in non-organic installs, while iOS growth persists despite a 21% rise in cost-per-install.
Market growth is driven by fintech apps serving unbanked populations and the adoption of super apps designed to mitigate device storage limitations.
Mobile internet adoption in Sub-Saharan Africa remains a significant barrier at 26%, which is well below the global average.