Updated Mar 21, 2026 by GREE
GREE Holdings is shifting its development strategy to shorten release cycles and avoid the three-year gap experienced between 'Heaven Burns Red' and 'Puella Magi Madoka Magica Magia Exedra'.
The company aims to transition from passive participation in anime production committees to leading original, in-house IP creation to secure long-term, recurring revenue.
GREE has established industry expertise by participating in over 20 anime production committees, including major titles like 'Is It Wrong to Try to Pick Up Girls in a Dungeon? V' and 'Mushoku Tensei II: Jobless Reincarnation'.
The core long-term strategy involves managing the full lifecycle of intellectual property, from initial discovery to anime production and game development.
By integrating game and anime segments, the company intends to reduce its reliance on external licensing and maximize the value of its owned assets.
Future development pipelines are being restructured to optimize resource allocation and prevent internal competition between new game releases.
GREE Holdings is shifting its development strategy to shorten release cycles and avoid the three-year gap experienced between 'Heaven Burns Red' and 'Puella Magi Madoka Magica Magia Exedra'.
The company aims to transition from passive participation in anime production committees to leading original, in-house IP creation to secure long-term, recurring revenue.
GREE has established industry expertise by participating in over 20 anime production committees, including major titles like 'Is It Wrong to Try to Pick Up Girls in a Dungeon? V' and 'Mushoku Tensei II: Jobless Reincarnation'.
The core long-term strategy involves managing the full lifecycle of intellectual property, from initial discovery to anime production and game development.
By integrating game and anime segments, the company intends to reduce its reliance on external licensing and maximize the value of its owned assets.
Future development pipelines are being restructured to optimize resource allocation and prevent internal competition between new game releases.