- 01
GREE is prioritizing the expansion of the REALITY platform as its primary metaverse strategy, leveraging Japanese anime aesthetics to differentiate itself in the global market.
- 02
The company is maintaining a disciplined advertising investment strategy for REALITY, ensuring that marketing spend is recouped within a defined recovery period.
- 03
Capital expenditure for the REALITY platform is currently focused on app development, specifically targeting labor and outsourcing costs to improve core functionality.
- 04
The Internet and Entertainment Business projects a second-quarter operating income in the range of several hundred million yen, accounting for new game title revenues offset by increased development costs.
- 05
The Investment and Incubation Business is intended to provide long-term stable income, though its performance remains subject to quarterly volatility due to its reliance on venture capital dividend distributions.
- 06
GREE is navigating a strategic transition toward metaverse-driven growth while simultaneously managing a diversified portfolio of digital entertainment offerings.