Updated Mar 2, 2026 by GREE
GREE is committing 10 billion yen to the VTuber market, allocating 4 billion yen to creator support and 6 billion yen to marketing and development.
The company is shifting its global strategy to prioritize simultaneous worldwide releases or a maximum six-month delay following Japanese launches.
GREE is diversifying distribution for existing titles like Another Eden and Fishing Star by porting them to console platforms and Facebook Instant Games.
The North American launch of 'Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freese' is being used as the primary proof of concept for the company's international expansion strategy.
The subsidiary Funplex has been tasked with managing legacy game operations to allow the core development team to focus exclusively on high-performing titles like SINoALICE.
The company is leveraging its existing 3D character rendering and user interaction expertise from its VR business to gain a competitive advantage in the VTuber sector.
GREE is committing 10 billion yen to the VTuber market, allocating 4 billion yen to creator support and 6 billion yen to marketing and development.
The company is shifting its global strategy to prioritize simultaneous worldwide releases or a maximum six-month delay following Japanese launches.
GREE is diversifying distribution for existing titles like Another Eden and Fishing Star by porting them to console platforms and Facebook Instant Games.
The North American launch of 'Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freese' is being used as the primary proof of concept for the company's international expansion strategy.
The subsidiary Funplex has been tasked with managing legacy game operations to allow the core development team to focus exclusively on high-performing titles like SINoALICE.
The company is leveraging its existing 3D character rendering and user interaction expertise from its VR business to gain a competitive advantage in the VTuber sector.