Updated Mar 23, 2026 by GREE
GREE is investing ¥10 billion into the VTuber market, with ¥4 billion allocated to creator support and ¥6 billion dedicated to advertising.
The company is leveraging its 3D rendering expertise to create synergies between VTuber content and VR technology to improve character interaction.
GREE’s international strategy focuses on a simultaneous or near-simultaneous global release schedule for Japanese IPs, exemplified by the North American launch of 'Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freese'.
The Funplex division is driving operational stability by separating development and operation functions to act as a specialized operator for third-party titles.
GREE is targeting Facebook Instant Games as a primary distribution channel for titles like 'Fishing Star' to capitalize on the platform's messenger integration and low barriers to entry.
Domestic titles 'Another Eden' and 'SINoALICE' are being prioritized for international expansion through accelerated content release schedules to sustain global sales growth.
GREE is investing ¥10 billion into the VTuber market, with ¥4 billion allocated to creator support and ¥6 billion dedicated to advertising.
The company is leveraging its 3D rendering expertise to create synergies between VTuber content and VR technology to improve character interaction.
GREE’s international strategy focuses on a simultaneous or near-simultaneous global release schedule for Japanese IPs, exemplified by the North American launch of 'Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freese'.
The Funplex division is driving operational stability by separating development and operation functions to act as a specialized operator for third-party titles.
GREE is targeting Facebook Instant Games as a primary distribution channel for titles like 'Fishing Star' to capitalize on the platform's messenger integration and low barriers to entry.
Domestic titles 'Another Eden' and 'SINoALICE' are being prioritized for international expansion through accelerated content release schedules to sustain global sales growth.