ReportGREE
Summary of Main Questions and Answers at the FY2018 Third Quarter GREE Results Briefing: Japan
4 pages~6 min full read
GREE is investing ¥10 billion into the VTuber market, with ¥4 billion allocated to creator support and ¥6 billion dedicated to advertising.
See it on page 1The company is leveraging its 3D rendering expertise to create synergies between VTuber content and VR technology to improve character interaction.
See it on page 3GREE’s international strategy focuses on a simultaneous or near-simultaneous global release schedule for Japanese IPs, exemplified by the North American launch of 'Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freese'.
See it on page 1The Funplex division is driving operational stability by separating development and operation functions to act as a specialized operator for third-party titles.
See it on page 1GREE is targeting Facebook Instant Games as a primary distribution channel for titles like 'Fishing Star' to capitalize on the platform's messenger integration and low barriers to entry.
See it on page 2Domestic titles 'Another Eden' and 'SINoALICE' are being prioritized for international expansion through accelerated content release schedules to sustain global sales growth.
See it on page 3The briefing outlines GREE’s strategic focus for FY2018, emphasizing steady progress in its Funplex division and a significant investment of ¥10 billion into the emerging VTuber market. Funplex benefits from separating development and operation functions, positioning itself as a trusted operator for third‑party titles. The VTuber initiative allocates roughly ¥4 billion to support illustrators and creators, with the remaining ¥6 billion earmarked for advertising; GREE plans to scale investments as market traction grows, anticipating rapid expansion driven by the convergence of YouTube, influencer, and anime cultures.
Internationally, GREE pursues a “game engine, IP, and global” strategy. The North American launch of *Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freese* has shown strong initial sales, and the company aims to release titles simultaneously overseas or within six months of a Japanese launch, depending on development and partnership logistics. GREE also targets Facebook Instant Games with *Fishing Star*, viewing the platform as a potential major channel due to its messenger integration and low download barrier.
The company highlights synergies between VTubers and VR, leveraging existing 3D rendering expertise to enhance character interaction. Domestic IPs such as *Another Eden* and *SINoALICE* are positioned for overseas appeal, with accelerated content release schedules expected to sustain sales growth. Overall, GREE’s strategy blends substantial capital deployment in new media formats with aggressive global expansion of proven IPs, aiming to capture emerging revenue streams while maintaining operational momentum.
