Updated Mar 17, 2026 by GREE
GREE is pivoting toward a diversified portfolio of digital media and next-generation connectivity, moving beyond traditional mobile gaming to prepare for the widespread adoption of 5G technology.
The gaming segment reported record-high daily active users and strong retention rates for the title SINoALICE, bolstered by successful television advertising campaigns.
The company is prioritizing the Virtual YouTuber (VTuber) sector as a key market-expansion endeavor, with plans to integrate virtual talent into corporate promotions and future results briefings.
Management is committing to increased internal development capabilities to meet the anticipated demand for higher creative output driven by 5G infrastructure.
The advertising and media segment is undergoing a transition period, marked by an impairment of goodwill for the subsidiary 3 Minutes after it failed to meet initial financial forecasts.
Despite specific subsidiary underperformance, the broader advertising and media business is maintaining a growth trajectory that justifies continued corporate investment.
GREE is pivoting toward a diversified portfolio of digital media and next-generation connectivity, moving beyond traditional mobile gaming to prepare for the widespread adoption of 5G technology.
The gaming segment reported record-high daily active users and strong retention rates for the title SINoALICE, bolstered by successful television advertising campaigns.
The company is prioritizing the Virtual YouTuber (VTuber) sector as a key market-expansion endeavor, with plans to integrate virtual talent into corporate promotions and future results briefings.
Management is committing to increased internal development capabilities to meet the anticipated demand for higher creative output driven by 5G infrastructure.
The advertising and media segment is undergoing a transition period, marked by an impairment of goodwill for the subsidiary 3 Minutes after it failed to meet initial financial forecasts.
Despite specific subsidiary underperformance, the broader advertising and media business is maintaining a growth trajectory that justifies continued corporate investment.