- 01
GREE is pivoting its business model from web-based games to high-quality native applications to drive long-term earnings growth.
- 02
The company is prioritizing the development of native titles using both first-party and third-party intellectual property, exemplified by the smartphone adaptation of Wild Arms.
- 03
Financial performance is being impacted by higher commission fees and advertising costs associated with native apps, which the company is offsetting by closing development bases and streamlining overseas operations.
- 04
For Q1 FY2018, GREE plans to increase spending on outsourcing for quality assurance and operating systems, alongside higher marketing budgets for new product launches.
- 05
GREE is implementing a global strategy that features simultaneous development for Japanese and international markets, supported by localized operating systems.
- 06
Recent titles such as Library Cross Infinite and AKB48 Stage Fighter 2 Battle Festival have shown strong momentum, with pre-registration volumes exceeding internal targets.