Updated Mar 17, 2026 by GREE
GREE is pivoting its business model from web-based games to high-quality native applications to drive long-term earnings growth.
The company is prioritizing the development of native titles using both first-party and third-party intellectual property, exemplified by the smartphone adaptation of Wild Arms.
Financial performance is being impacted by higher commission fees and advertising costs associated with native apps, which the company is offsetting by closing development bases and streamlining overseas operations.
For Q1 FY2018, GREE plans to increase spending on outsourcing for quality assurance and operating systems, alongside higher marketing budgets for new product launches.
GREE is implementing a global strategy that features simultaneous development for Japanese and international markets, supported by localized operating systems.
Recent titles such as Library Cross Infinite and AKB48 Stage Fighter 2 Battle Festival have shown strong momentum, with pre-registration volumes exceeding internal targets.
GREE is pivoting its business model from web-based games to high-quality native applications to drive long-term earnings growth.
The company is prioritizing the development of native titles using both first-party and third-party intellectual property, exemplified by the smartphone adaptation of Wild Arms.
Financial performance is being impacted by higher commission fees and advertising costs associated with native apps, which the company is offsetting by closing development bases and streamlining overseas operations.
For Q1 FY2018, GREE plans to increase spending on outsourcing for quality assurance and operating systems, alongside higher marketing budgets for new product launches.
GREE is implementing a global strategy that features simultaneous development for Japanese and international markets, supported by localized operating systems.
Recent titles such as Library Cross Infinite and AKB48 Stage Fighter 2 Battle Festival have shown strong momentum, with pre-registration volumes exceeding internal targets.