Updated Mar 17, 2026 by Stream Hatchet
The live-streaming market has stabilized with 7.6 billion hours watched in Q3 2023, a 4% year-over-year decline but still 90% higher than 2019 levels.
Kick has emerged as the third most-watched platform, surpassing Facebook Live and AfreecaTV, with 66% of its viewership driven by non-gaming content.
Twitch maintains a dominant 71% market share, though its esports viewership experienced an 18% year-over-year decrease.
Creator-led events are primary engagement drivers, exemplified by La Velada del Año III and GP Explorer 2, which generated tens of millions of hours watched.
Grand Theft Auto V reclaimed the top spot for most-watched game, while new releases Baldur’s Gate 3 and Starfield generated nearly 100 million hours watched in their debut months.
Mobile gaming remains a significant esports pillar, with MPL Indonesia Season 12 ranking as the most-watched esports event of the quarter.
The live-streaming market has stabilized with 7.6 billion hours watched in Q3 2023, a 4% year-over-year decline but still 90% higher than 2019 levels.
Kick has emerged as the third most-watched platform, surpassing Facebook Live and AfreecaTV, with 66% of its viewership driven by non-gaming content.
Twitch maintains a dominant 71% market share, though its esports viewership experienced an 18% year-over-year decrease.
Creator-led events are primary engagement drivers, exemplified by La Velada del Año III and GP Explorer 2, which generated tens of millions of hours watched.
Grand Theft Auto V reclaimed the top spot for most-watched game, while new releases Baldur’s Gate 3 and Starfield generated nearly 100 million hours watched in their debut months.
Mobile gaming remains a significant esports pillar, with MPL Indonesia Season 12 ranking as the most-watched esports event of the quarter.