- 01
Live-streaming consumption reached over nine billion hours in Q2 2025, a five percent year-over-year increase driven by YouTube Gaming's record 2.2 billion hours watched.
- 02
Twitch’s market share declined by 4.6 percent, causing its quarterly viewership to drop below five billion hours for the first time in nearly five years.
- 03
Kick grew its viewership share by 5.5 percent during Q2 2025, bolstered by the platform's active creator-incentive programs.
- 04
Esports viewership rose six percent to a record 729 million hours, even as the total number of tournaments contracted by 37 percent.
- 05
Audience engagement in esports is shifting away from traditional tournament structures toward mobile titles, co-streaming, and creator-led event formats.
- 06
Virtual personalities are gaining significant influence, evidenced by VTuber Usada Pekora becoming the most-subscribed creator in the second quarter of 2025.
- 07
Growth is increasingly driven by hybrid content formats that integrate gaming with established intellectual properties and cross-genre collaborations.