Updated Mar 17, 2026 by Stream Hatchet
The live streaming industry saw a 10% year-over-year growth in Q2 2024, reaching 8.5 billion total hours watched.
Twitch's market share dropped from 70% to 60%, while YouTube Gaming and Kick captured 23.4% and 5.5% of the market, respectively.
Viewership is decentralizing, with the top 5% of streamers now holding 86% of the market share, down from 98% in 2019.
The top 0.01% of channels saw their market share decline from 45% to 33%, indicating a shift toward mid-tier creator visibility.
Major software releases significantly impact genre performance, evidenced by Elden Ring's DLC launch driving a 331% surge in its viewership and a 30% increase in the broader Action genre.
Esports remains a major draw, highlighted by the LCK Grand Final setting a record with 2.7 million concurrent viewers.
The VTuber segment is a high-growth area, with individual creators in the Grand Theft Auto V category experiencing viewership spikes exceeding 300%.
The live streaming industry saw a 10% year-over-year growth in Q2 2024, reaching 8.5 billion total hours watched.
Twitch's market share dropped from 70% to 60%, while YouTube Gaming and Kick captured 23.4% and 5.5% of the market, respectively.
Viewership is decentralizing, with the top 5% of streamers now holding 86% of the market share, down from 98% in 2019.
The top 0.01% of channels saw their market share decline from 45% to 33%, indicating a shift toward mid-tier creator visibility.
Major software releases significantly impact genre performance, evidenced by Elden Ring's DLC launch driving a 331% surge in its viewership and a 30% increase in the broader Action genre.
Esports remains a major draw, highlighted by the LCK Grand Final setting a record with 2.7 million concurrent viewers.
The VTuber segment is a high-growth area, with individual creators in the Grand Theft Auto V category experiencing viewership spikes exceeding 300%.