Updated Mar 17, 2026 by Stream Hatchet
Total live-streaming viewership declined 16% year-over-year in Q1 2023, though total hours watched remain 46% higher than Q1 2020 levels.
Twitch and YouTube Live Gaming consolidated their market dominance to a combined 89% share, while Facebook Live viewership plummeted by 69%.
Cross-media synergy is a primary growth driver, evidenced by the HBO 'The Last of Us' series triggering a 107% increase in viewership for the franchise's games.
Hogwarts Legacy set a record for single-player games with 1.28 million peak concurrent viewers during its early access period.
Creator KaiCenat became the top streamer in Q1 2023, generating 53.4 million hours watched during a 30-day 'subathon'.
VTubers have achieved significant market penetration, occupying 50% of the top ten spots in the female creator category.
Non-gaming content is increasingly vital to platform engagement, with football broadcasts accounting for four of the top five non-gaming streams.
Total live-streaming viewership declined 16% year-over-year in Q1 2023, though total hours watched remain 46% higher than Q1 2020 levels.
Twitch and YouTube Live Gaming consolidated their market dominance to a combined 89% share, while Facebook Live viewership plummeted by 69%.
Cross-media synergy is a primary growth driver, evidenced by the HBO 'The Last of Us' series triggering a 107% increase in viewership for the franchise's games.
Hogwarts Legacy set a record for single-player games with 1.28 million peak concurrent viewers during its early access period.
Creator KaiCenat became the top streamer in Q1 2023, generating 53.4 million hours watched during a 30-day 'subathon'.
VTubers have achieved significant market penetration, occupying 50% of the top ten spots in the female creator category.
Non-gaming content is increasingly vital to platform engagement, with football broadcasts accounting for four of the top five non-gaming streams.