- 01
Video advertising is the primary revenue driver, experiencing a 37% growth on Android and a 16% increase on iOS during 2023.
- 02
Facebook and Instagram remain the dominant platforms for social advertising, serving as the primary channels for broad audience reach and engagement.
- 03
Android is outpacing iOS in video ad adoption, demonstrating a significantly stronger growth trajectory for video-based marketing strategies.
- 04
Interactive ad formats saw a modest 2.7% growth on iOS, signaling a slow but emerging shift toward more engaging, non-video user experiences.
- 05
Advertisers should prioritize platform-specific optimization by balancing high-impact video placements with exploratory interactive formats to maximize performance.