Market (Overall)·Updated Mar 17, 2026 by Apptica
Video advertising is the primary revenue driver, experiencing a 37% growth on Android and a 16% increase on iOS during 2023.
Facebook and Instagram remain the dominant platforms for social advertising, serving as the primary channels for broad audience reach and engagement.
Android is outpacing iOS in video ad adoption, demonstrating a significantly stronger growth trajectory for video-based marketing strategies.
Interactive ad formats saw a modest 2.7% growth on iOS, signaling a slow but emerging shift toward more engaging, non-video user experiences.
Advertisers should prioritize platform-specific optimization by balancing high-impact video placements with exploratory interactive formats to maximize performance.
Video advertising is the primary revenue driver, experiencing a 37% growth on Android and a 16% increase on iOS during 2023.
Facebook and Instagram remain the dominant platforms for social advertising, serving as the primary channels for broad audience reach and engagement.
Android is outpacing iOS in video ad adoption, demonstrating a significantly stronger growth trajectory for video-based marketing strategies.
Interactive ad formats saw a modest 2.7% growth on iOS, signaling a slow but emerging shift toward more engaging, non-video user experiences.
Advertisers should prioritize platform-specific optimization by balancing high-impact video placements with exploratory interactive formats to maximize performance.