- 01
Global gaming revenue is projected to reach $205.7 billion by 2026, growing at an average annual rate of 3.9 percent from its 2023 baseline of $106.8 billion.
- 02
Mobile gaming serves as the primary industry engine, with the sector expected to generate $111.4 billion in spend following 76.8 billion app downloads across iOS and Google Play in the first half of 2023.
- 03
Consumer spending experienced high volatility in 2023, surging by 60 percent early in the year before stabilizing within a range of –10 percent to +20 percent.
- 04
A significant demographic gap persists as women comprise roughly half of the U.S. gaming audience, yet only 26 percent of studios report inclusive hiring practices and 18 percent provide diversity training.
- 05
Direct-to-consumer commerce and web-store sales on mobile platforms have emerged as critical revenue sources, making service providers essential partners for developer funding, marketing, and monetization.
- 06
Growth is being further catalyzed by the expansion of cloud gaming, AR/VR, and metaverse experiences, alongside a cultural shift toward increasing gender diversity in executive and design roles.