Market (Mobile)·Updated Apr 8, 2026 by Sensor Tower
Non-game apps surpassed games in in-app purchase (IAP) revenue for the first time in 2025, contributing to a total global IAP market of $85.6 billion, a 21% year-over-year increase.
Generative AI and short-form drama are the fastest-growing subgenres, with AI assistants like ChatGPT generating $3.4 billion in 2025 and short-drama apps capturing over 10% of global video-entertainment time.
Roblox solidified its dominance in the gaming web arena, accounting for 74% of all game-publisher site visits in 2025.
Hybrid-casual and hyper-casual games are seeing surging engagement and higher revenue per user in Tier 2 markets, despite a broader trend of declining download volumes.
Daily Fantasy Sports (DFS)-style apps now command 80% of the betting-app monthly active user (MAU) share, driven by new market entrants and regulatory shifts.
Food and drink apps reached a record 2.4 billion downloads in 2025, fueled primarily by growth in emerging markets such as India and the Middle East.
Waymo has established a significant market presence, capturing 15% of rideshare MAUs in key U.S. metropolitan areas.
Non-game apps surpassed games in in-app purchase (IAP) revenue for the first time in 2025, contributing to a total global IAP market of $85.6 billion, a 21% year-over-year increase.
Generative AI and short-form drama are the fastest-growing subgenres, with AI assistants like ChatGPT generating $3.4 billion in 2025 and short-drama apps capturing over 10% of global video-entertainment time.
Roblox solidified its dominance in the gaming web arena, accounting for 74% of all game-publisher site visits in 2025.
Hybrid-casual and hyper-casual games are seeing surging engagement and higher revenue per user in Tier 2 markets, despite a broader trend of declining download volumes.
Daily Fantasy Sports (DFS)-style apps now command 80% of the betting-app monthly active user (MAU) share, driven by new market entrants and regulatory shifts.
Food and drink apps reached a record 2.4 billion downloads in 2025, fueled primarily by growth in emerging markets such as India and the Middle East.
Waymo has established a significant market presence, capturing 15% of rideshare MAUs in key U.S. metropolitan areas.