Updated Mar 17, 2026 by Sensor Tower
European social app consumer spending reached $830 million in the first ten months of 2022, marking an 86% year-over-year increase.
TikTok dominated the European market in 2022 but saw its revenue growth decelerate by the third quarter, indicating a maturing market.
The barrier to entry for top-tier App Store rankings decreased, with the required download threshold falling 30% compared to 2019.
Telegram significantly challenged WhatsApp's market share in 2022, nearly closing the download gap between the two platforms.
BeReal’s focus on authenticity and dual-camera features forced major competitors like Instagram and TikTok to adopt similar functionality to retain Gen Z users.
Meta-owned applications, particularly Facebook, maintained leadership in monthly active users across Europe, with sustained dominance in Central and Eastern regions.
European social app consumer spending reached $830 million in the first ten months of 2022, marking an 86% year-over-year increase.
TikTok dominated the European market in 2022 but saw its revenue growth decelerate by the third quarter, indicating a maturing market.
The barrier to entry for top-tier App Store rankings decreased, with the required download threshold falling 30% compared to 2019.
Telegram significantly challenged WhatsApp's market share in 2022, nearly closing the download gap between the two platforms.
BeReal’s focus on authenticity and dual-camera features forced major competitors like Instagram and TikTok to adopt similar functionality to retain Gen Z users.
Meta-owned applications, particularly Facebook, maintained leadership in monthly active users across Europe, with sustained dominance in Central and Eastern regions.