Market (Mobile)ยทUpdated Mar 17, 2026 by Sensor Tower
Global mobile gaming revenue reached $76.7 billion in 2023, a 2% year-on-year decline, but is projected to recover to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer spending is shifting toward casual and hybrid-casual models, with casual revenue growing 8% to $28.6 billion and hybrid-casual revenue surging 30% to over $2.1 billion.
Traditional high-revenue segments, specifically RPGs and Strategy games, experienced a 10% decline in 2023, though they remain the largest categories at $20 billion and $14.8 billion respectively.
The United States remains the top global market with $22.2 billion in revenue, followed by the Chinese iOS market at $15.1 billion.
Casual titles like MONOPOLY GO!, which generated $1.2 billion, and Royal Match, which surpassed Candy Crush Saga in monthly revenue, are currently driving market growth.
New mid-core titles such as Honkai: Star Rail and Whiteout Survival achieved significant growth in APAC markets by leveraging innovative themes and integrated gameplay mechanics.
Global mobile gaming revenue reached $76.7 billion in 2023, a 2% year-on-year decline, but is projected to recover to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer spending is shifting toward casual and hybrid-casual models, with casual revenue growing 8% to $28.6 billion and hybrid-casual revenue surging 30% to over $2.1 billion.
Traditional high-revenue segments, specifically RPGs and Strategy games, experienced a 10% decline in 2023, though they remain the largest categories at $20 billion and $14.8 billion respectively.
The United States remains the top global market with $22.2 billion in revenue, followed by the Chinese iOS market at $15.1 billion.
Casual titles like MONOPOLY GO!, which generated $1.2 billion, and Royal Match, which surpassed Candy Crush Saga in monthly revenue, are currently driving market growth.
New mid-core titles such as Honkai: Star Rail and Whiteout Survival achieved significant growth in APAC markets by leveraging innovative themes and integrated gameplay mechanics.