The Indian media and entertainment sector reached a valuation of INR2.32 trillion in 2023 and is projected to exceed INR3 trillion by 2026, growing at a 10% CAGR.
02
Digital media is expected to overtake television as the dominant industry segment by 2024, supported by a projected expansion to nearly one billion active screens by 2030.
03
Online gaming has become the fourth-largest segment, surpassing filmed entertainment despite the implementation of a 28% GST mandate.
04
Generative AI is projected to contribute an INR450 billion boost to the industry by 2027 by driving operational efficiencies and enhanced content creation.
05
Connected TV is a key growth driver, with adoption expected to reach 100 million homes by 2030 as the industry shifts toward a 'vernacular-first' strategy.
06
Industry players must navigate a tightening regulatory environment, including the Digital Personal Data Protection Act, while addressing the challenge of low digital monetization relative to high user engagement.
Insights
01
The Indian media and entertainment sector reached a valuation of INR2.32 trillion in 2023 and is projected to exceed INR3 trillion by 2026, growing at a 10% CAGR.
02
Digital media is expected to overtake television as the dominant industry segment by 2024, supported by a projected expansion to nearly one billion active screens by 2030.
03
Online gaming has become the fourth-largest segment, surpassing filmed entertainment despite the implementation of a 28% GST mandate.
04
Generative AI is projected to contribute an INR450 billion boost to the industry by 2027 by driving operational efficiencies and enhanced content creation.
05
Connected TV is a key growth driver, with adoption expected to reach 100 million homes by 2030 as the industry shifts toward a 'vernacular-first' strategy.
06
Industry players must navigate a tightening regulatory environment, including the Digital Personal Data Protection Act, while addressing the challenge of low digital monetization relative to high user engagement.