Country & Regional Reports·Updated Mar 17, 2026 by Ernst & Young
The Indian media and entertainment sector reached a valuation of INR2.32 trillion in 2023 and is projected to exceed INR3 trillion by 2026, growing at a 10% CAGR.
Digital media is expected to overtake television as the dominant industry segment by 2024, supported by a projected expansion to nearly one billion active screens by 2030.
Online gaming has become the fourth-largest segment, surpassing filmed entertainment despite the implementation of a 28% GST mandate.
Generative AI is projected to contribute an INR450 billion boost to the industry by 2027 by driving operational efficiencies and enhanced content creation.
Connected TV is a key growth driver, with adoption expected to reach 100 million homes by 2030 as the industry shifts toward a 'vernacular-first' strategy.
Industry players must navigate a tightening regulatory environment, including the Digital Personal Data Protection Act, while addressing the challenge of low digital monetization relative to high user engagement.
The Indian media and entertainment sector reached a valuation of INR2.32 trillion in 2023 and is projected to exceed INR3 trillion by 2026, growing at a 10% CAGR.
Digital media is expected to overtake television as the dominant industry segment by 2024, supported by a projected expansion to nearly one billion active screens by 2030.
Online gaming has become the fourth-largest segment, surpassing filmed entertainment despite the implementation of a 28% GST mandate.
Generative AI is projected to contribute an INR450 billion boost to the industry by 2027 by driving operational efficiencies and enhanced content creation.
Connected TV is a key growth driver, with adoption expected to reach 100 million homes by 2030 as the industry shifts toward a 'vernacular-first' strategy.
Industry players must navigate a tightening regulatory environment, including the Digital Personal Data Protection Act, while addressing the challenge of low digital monetization relative to high user engagement.