On August 9, 2019, PlayWay S.A. acquired a 25.93% minority stake in Warsaw-based developer Image Power S.A. for a total cash contribution of 35,000 PLN.
PlayWay S.A. transferred the full intellectual property rights for three titles—Diesel Punk Wars, Gaming Constructor, and Dirty Jobs—to Image Power S.A. as part of the deal.
The acquisition aims to centralize the production and future revenue streams of the three specified titles under the specialized management of Image Power S.A.
The transaction involved the purchase of 350,000 Series B bearer shares of Image Power S.A. by PlayWay S.A.
This strategic move allows PlayWay S.A. to optimize its internal production pipeline while maintaining oversight of niche simulation and construction projects through its equity position.
The deal was executed in compliance with the Market Abuse Regulation regarding the disclosure of inside information.
PlayWay S.A. has expanded its corporate portfolio through the strategic acquisition of a significant minority stake in Image Power S.A., a game development studio based in Warsaw. On August 9, 2019, the company acquired 350,000 Series B bearer shares, representing 25.93% of the total share capital of the entity. This equity position was secured via a cash contribution totaling 35,000 PLN. The transaction aligns with broader efforts to consolidate development resources and intellectual property management within the Polish gaming sector.
The primary operational objective for Image Power following this investment involves the completion and commercialization of three specific titles: Diesel Punk Wars, Gaming Constructor, and Dirty Jobs. As part of the structural arrangement of this deal, PlayWay S.A. is transferring the full rights to these games to Image Power. This move centralizes the production and future revenue streams of these projects under the specialized management of the subsidiary studio while maintaining PlayWay’s oversight through its substantial ownership stake.
This acquisition was executed under the regulatory framework of the Market Abuse Regulation regarding the disclosure of inside information. The transaction highlights a specific moment in the 2019 fiscal year where the parent company utilized direct capital injections to empower smaller studios to finalize niche simulation and construction titles. By offloading specific intellectual properties to Image Power, the parent organization optimizes its internal production pipeline while ensuring that these specific projects receive dedicated development focus toward their eventual market release.
