PlayWay S.A. acquired 100% of the shares in Warsaw-based EastTransfers S.A. on September 2, 2020.
The acquisition was finalized for a total consideration of 100,000 PLN, involving the purchase of 100,000 Series A shares.
PlayWay intends to transform EastTransfers S.A. into a dedicated internal game development studio to expand its production capabilities.
This acquisition aligns with PlayWay’s strategy of scaling multiple development units to diversify its gaming output and manage various intellectual properties.
The transaction serves as a low-cost entry strategy for PlayWay to build technical and creative infrastructure by repurposing existing legal entities.
PlayWay S.A. has successfully completed the acquisition of a 100% stake in EastTransfers S.A., a Warsaw-based entity, marking a strategic expansion of its corporate portfolio. The transaction involved the purchase of 100,000 Series A shares from three individual shareholders for a total consideration of 100,000 PLN. This acquisition, finalized on September 2, 2020, represents a full takeover of the target company’s equity, integrating it entirely into the broader PlayWay ecosystem.
The primary strategic objective behind this acquisition is the transformation of EastTransfers S.A. into a dedicated game development studio. By repurposing the acquired corporate structure, PlayWay intends to establish a new internal development team to bolster its production capabilities. This move aligns with the company’s established business model of incubating and scaling multiple development units to diversify its gaming output and manage various intellectual properties simultaneously.
This corporate action was disclosed in compliance with Article 17, Paragraph 1 of the Market Abuse Regulation, which governs the release of inside information that could impact investor decisions. The scope of the transaction is localized to the Polish market, specifically within the Warsaw corporate sector, and reflects PlayWay’s ongoing strategy of aggressive growth through the acquisition and repurposing of existing legal entities to serve as foundations for new creative projects. The acquisition underscores a low-cost entry strategy for expanding technical and creative infrastructure within the competitive video game industry.
