PlayWay S.A. established a new subsidiary, Madnetic Games S.A., in Wrocław, Poland, on July 7, 2020.
The joint venture is structured with PlayWay S.A. holding a 70% controlling interest and the developer team holding the remaining 30% equity.
Madnetic Games launched with an initial share capital of 100,000 PLN, consisting of 100,000 ordinary shares valued at 1 PLN each.
The studio’s production pipeline focuses on the simulation genre, specifically targeting historical, construction, and specialized vehicle segments.
The initial project slate for the studio includes four titles: WWII Simulator, Europe Rebuilder, True Story, and Extreme Tractor Power Pulling.
This formation follows PlayWay’s strategy of creating decentralized, specialized satellite studios to manage specific intellectual properties and development cycles.
PlayWay S.A. formally established a new subsidiary, Madnetic Games S.A., headquartered in Wrocław, Poland, on July 7, 2020. This strategic expansion involves a joint venture structure where PlayWay maintains a controlling interest of 70% in the new entity. The remaining 30% of the equity is held by developers, aligning the interests of the creative team with the financial performance of the studio. This formation follows the established industry model of decentralized development hubs supported by a larger publishing and investment parent company.
The initial share capital of Madnetic Games is set at 100,000 PLN, divided into 100,000 ordinary bearer shares with a nominal value of 1 PLN each. PlayWay’s contribution to the capital amounted to 70,000 PLN, while the developer partners contributed 30,000 PLN. This capitalization provides the foundational funding necessary for the studio to begin its operations within the specialized simulation and niche gaming markets.
The studio’s production pipeline is focused on the simulation genre, which is a core competency of the parent company’s broader portfolio. The first titles slated for development include WWII Simulator, Europe Rebuilder, True Story, and Extreme Tractor Power Pulling. These projects indicate a focus on historical, construction, and specialized vehicle simulation segments. The establishment of this entity reflects a continued trend of diversifying production capabilities through the creation of specialized satellite studios to manage specific intellectual properties and development cycles.