Generative AI applications are projected to reach $10 billion in in-app purchase revenue, 4 billion downloads, and 43 billion hours of user engagement by 2026, becoming a top-five mobile category.
02
Short-drama vertical video is forecast to surpass traditional OTT streaming in global downloads and capture 40% of total user time spent by 2026.
03
By the end of 2026, half of the top 1,000 U.S. websites are expected to receive more traffic from generative AI than from paid sources, with AI-related traffic rising over 130% year-over-year.
04
Digital advertising is shifting back toward image-based creatives, evidenced by a 35% year-over-year increase in image ad spend that is expected to accelerate through 2026.
05
The gaming market is trending toward smaller, ad-native mobile titles to combat high acquisition costs, while Steam is seeing record-breaking release volumes driven by faster, lower-budget development cycles.
Insights
01
Generative AI applications are projected to reach $10 billion in in-app purchase revenue, 4 billion downloads, and 43 billion hours of user engagement by 2026, becoming a top-five mobile category.
02
Short-drama vertical video is forecast to surpass traditional OTT streaming in global downloads and capture 40% of total user time spent by 2026.
03
By the end of 2026, half of the top 1,000 U.S. websites are expected to receive more traffic from generative AI than from paid sources, with AI-related traffic rising over 130% year-over-year.
04
Digital advertising is shifting back toward image-based creatives, evidenced by a 35% year-over-year increase in image ad spend that is expected to accelerate through 2026.
05
The gaming market is trending toward smaller, ad-native mobile titles to combat high acquisition costs, while Steam is seeing record-breaking release volumes driven by faster, lower-budget development cycles.