Europe's esports audience reached 92 million viewers in 2020, a 7.4% increase from 2019, consisting of 33 million enthusiasts and 59 million occasional viewers.
02
Global esports revenue is projected to grow from €973.9 million in 2020 to €1.6 billion by 2023, with European market trends mirroring this expansion.
03
Engagement is highest among 21–25-year-olds, with Finland reporting the highest enthusiast proportion at 52% for the 18–20 age bracket, compared to 21% in the UK.
04
COVID-19 lockdowns significantly boosted viewership in countries like France and Spain, with 62% of respondents in these regions expecting sustained higher engagement post-lockdown.
05
Women represent 32% of the total audience and show a higher propensity for physical merchandise spending, while men favor digital items such as skins and premium passes.
06
Esports enthusiasts demonstrate high monetization potential, with 58% of the total audience spending on esports products, peaking at 62% in Spain.
07
Cross-sport fandom is prevalent, as 64% of esports viewers support a traditional sports team, with football and tennis being the most popular categories.
Insights
01
Europe's esports audience reached 92 million viewers in 2020, a 7.4% increase from 2019, consisting of 33 million enthusiasts and 59 million occasional viewers.
02
Global esports revenue is projected to grow from €973.9 million in 2020 to €1.6 billion by 2023, with European market trends mirroring this expansion.
03
Engagement is highest among 21–25-year-olds, with Finland reporting the highest enthusiast proportion at 52% for the 18–20 age bracket, compared to 21% in the UK.
04
COVID-19 lockdowns significantly boosted viewership in countries like France and Spain, with 62% of respondents in these regions expecting sustained higher engagement post-lockdown.
05
Women represent 32% of the total audience and show a higher propensity for physical merchandise spending, while men favor digital items such as skins and premium passes.
06
Esports enthusiasts demonstrate high monetization potential, with 58% of the total audience spending on esports products, peaking at 62% in Spain.
07
Cross-sport fandom is prevalent, as 64% of esports viewers support a traditional sports team, with football and tennis being the most popular categories.