Original Games increased Merge Inn's ARPDAU by 13.3% in the U.S. market by applying data-driven monetization refinements identified through AppMagic.
02
Implementing 1+1 bonus bundles with clear visual separation and a 'FREE' claim button improved offer conversion rates by 40%.
03
The introduction of Triple Offers to encourage incremental spending resulted in a 43% increase in average purchase value for participating users.
04
Redesigning Double Offers to incorporate the decoy effect alongside a 'Buy All' option increased transaction prices by up to 9.22%.
05
Merge Inn saw a 9.28% rise in conversion rates and a 1.74% increase in average transaction value following these adjustments in late 2024.
06
The strategy focused on benchmarking Merge Inn against top Merge-2 genre titles like Travel Town, Gossip Harbor, Seaside Escape, and Merge Mansion to optimize offer structures without altering core gameplay.
Insights
01
Original Games increased Merge Inn's ARPDAU by 13.3% in the U.S. market by applying data-driven monetization refinements identified through AppMagic.
02
Implementing 1+1 bonus bundles with clear visual separation and a 'FREE' claim button improved offer conversion rates by 40%.
03
The introduction of Triple Offers to encourage incremental spending resulted in a 43% increase in average purchase value for participating users.
04
Redesigning Double Offers to incorporate the decoy effect alongside a 'Buy All' option increased transaction prices by up to 9.22%.
05
Merge Inn saw a 9.28% rise in conversion rates and a 1.74% increase in average transaction value following these adjustments in late 2024.
06
The strategy focused on benchmarking Merge Inn against top Merge-2 genre titles like Travel Town, Gossip Harbor, Seaside Escape, and Merge Mansion to optimize offer structures without altering core gameplay.