Updated Mar 17, 2026 by Niko Partners
Female gamers in Asia grew to 38% of the 1.33 billion total regional gaming population by 2019, up from 32% in 2017.
Mobile is the primary platform for this demographic, with 95% of female gamers in Asia playing on mobile devices.
Female gamers contributed 35% of mobile gaming revenue in 2019, with projections estimating an increase to 39% in 2020.
Contrary to casual gaming stereotypes, female players in Asia show a strong preference for complex genres including MMORPGs, MOBAs, and shooters.
China leads the region with 45% of its gaming population being female, while South Korea, Japan, and Southeast Asia each report 40%.
The COVID-19 pandemic accelerated engagement, with over 96% of female gamers in China increasing their playtime and a majority increasing in-game spending during lockdowns.
While 60% of female gamers play for seven hours or less per week, the market is maturing through the rise of female-specific esports leagues and professional teams.
Female gamers in Asia grew to 38% of the 1.33 billion total regional gaming population by 2019, up from 32% in 2017.
Mobile is the primary platform for this demographic, with 95% of female gamers in Asia playing on mobile devices.
Female gamers contributed 35% of mobile gaming revenue in 2019, with projections estimating an increase to 39% in 2020.
Contrary to casual gaming stereotypes, female players in Asia show a strong preference for complex genres including MMORPGs, MOBAs, and shooters.
China leads the region with 45% of its gaming population being female, while South Korea, Japan, and Southeast Asia each report 40%.
The COVID-19 pandemic accelerated engagement, with over 96% of female gamers in China increasing their playtime and a majority increasing in-game spending during lockdowns.
While 60% of female gamers play for seven hours or less per week, the market is maturing through the rise of female-specific esports leagues and professional teams.