As of July 2017, there are 730 million active iPhones worldwide, representing approximately 10% of the global population.
02
61% of all iPhones ever sold since the 2007 launch remain in active use, with 82% of those active devices released in 2014 or later.
03
China is the largest market for iPhone adoption with 243 million active users.
04
Apple maintained a consistent sales velocity of 323,000 units sold daily over the ten-year period following the product's 2007 launch.
05
Consumer preference is shifting toward larger screens, as evidenced by the iPhone 7 Plus surpassing the iPhone 6 Plus in total active units by mid-2017.
06
The iOS ecosystem shows high software engagement, with 88% of all active devices running iOS 10 as of July 2017.
Insights
01
As of July 2017, there are 730 million active iPhones worldwide, representing approximately 10% of the global population.
02
61% of all iPhones ever sold since the 2007 launch remain in active use, with 82% of those active devices released in 2014 or later.
03
China is the largest market for iPhone adoption with 243 million active users.
04
Apple maintained a consistent sales velocity of 323,000 units sold daily over the ten-year period following the product's 2007 launch.
05
Consumer preference is shifting toward larger screens, as evidenced by the iPhone 7 Plus surpassing the iPhone 6 Plus in total active units by mid-2017.
06
The iOS ecosystem shows high software engagement, with 88% of all active devices running iOS 10 as of July 2017.