Apple maintained a 25.6% market share in China as of October 2017, with the iPhone X showing significantly higher adoption rates among high-end users compared to the iPhone 8 and 8 Plus.
02
Domestic manufacturers OPPO, Huawei, Vivo, and Xiaomi continued to dominate the remainder of the 947 million device market, primarily focusing on mid-to-low-end segments.
03
Tencent and NetEase dominated the gaming sector, with Honor of Kings leading Android revenue while both companies aggressively pivoted toward mobile battle royale titles.
04
Vivo increased its distribution influence by placing both its app store and game center in the top 10, effectively displacing Google Play from the rankings.
05
WeChat, Mobile QQ, and Alipay remained the most installed applications, though new entrants Wifi Master Key and Weibo successfully broke into the top 10 list.
06
The analysis, based on 350 million active devices, confirms a market defined by high-frequency engagement and a preference for a localized app ecosystem.
Insights
01
Apple maintained a 25.6% market share in China as of October 2017, with the iPhone X showing significantly higher adoption rates among high-end users compared to the iPhone 8 and 8 Plus.
02
Domestic manufacturers OPPO, Huawei, Vivo, and Xiaomi continued to dominate the remainder of the 947 million device market, primarily focusing on mid-to-low-end segments.
03
Tencent and NetEase dominated the gaming sector, with Honor of Kings leading Android revenue while both companies aggressively pivoted toward mobile battle royale titles.
04
Vivo increased its distribution influence by placing both its app store and game center in the top 10, effectively displacing Google Play from the rankings.
05
WeChat, Mobile QQ, and Alipay remained the most installed applications, though new entrants Wifi Master Key and Weibo successfully broke into the top 10 list.
06
The analysis, based on 350 million active devices, confirms a market defined by high-frequency engagement and a preference for a localized app ecosystem.