The global games market is projected to grow at a 12.5% CAGR, exceeding $100 billion in revenue by 2017, with growth driven by emerging regions including Asia, Eastern Europe, Latin America, and the Middle East/Africa.
02
Mobile gaming is the fastest-growing segment, with revenues expected to rise from over $17 billion in 2013 (23% of the market) to over $35 billion by 2017 (34% of the market).
03
The number of mobile gamers is forecast to increase from 1.33 billion in 2013 to 1.82 billion by 2017, with significant growth occurring in both mature and emerging markets.
04
In mature markets like North America and Western Europe, where internet penetration is near saturation, revenue growth depends on increasing the time spent by current gamers and converting non-paying users through free-to-play models.
05
The Chinese games market experienced rapid expansion between 2008 and 2013, with revenues more than quadrupling to RMB 83.2 billion ($13.2 billion) and a 38% year-on-year growth rate in 2013.
06
Games are evolving into broader entertainment brands, with 25% of Western gamers playing across all four screens (PC, entertainment, personal, and floating screens) and expecting content to be available at all times.
07
eSports is a significant growth area, with 32% of gamers in Asia and Eastern Europe watching eSports compared to only 13% in the West, indicating substantial room for engagement growth in Western markets.
Insights
01
The global games market is projected to grow at a 12.5% CAGR, exceeding $100 billion in revenue by 2017, with growth driven by emerging regions including Asia, Eastern Europe, Latin America, and the Middle East/Africa.
02
Mobile gaming is the fastest-growing segment, with revenues expected to rise from over $17 billion in 2013 (23% of the market) to over $35 billion by 2017 (34% of the market).
03
The number of mobile gamers is forecast to increase from 1.33 billion in 2013 to 1.82 billion by 2017, with significant growth occurring in both mature and emerging markets.
04
In mature markets like North America and Western Europe, where internet penetration is near saturation, revenue growth depends on increasing the time spent by current gamers and converting non-paying users through free-to-play models.
05
The Chinese games market experienced rapid expansion between 2008 and 2013, with revenues more than quadrupling to RMB 83.2 billion ($13.2 billion) and a 38% year-on-year growth rate in 2013.
06
Games are evolving into broader entertainment brands, with 25% of Western gamers playing across all four screens (PC, entertainment, personal, and floating screens) and expecting content to be available at all times.
07
eSports is a significant growth area, with 32% of gamers in Asia and Eastern Europe watching eSports compared to only 13% in the West, indicating substantial room for engagement growth in Western markets.