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Key Insights
The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters 2022
Newzoo~107 min full read
- 01
The metaverse and blockchain gaming have evolved into mainstream commercial forces, with major brands like Nike, Gucci, Samsung, and Louis Vuitton investing in virtual storefronts and digital real estate.
See it on page 37 - 02
Virtual events are demonstrating massive scale, as evidenced by Ariana Grande’s Rift Tour and Justin Bieber’s Wave performance attracting millions of concurrent viewers.
See it on page 19 - 03
Blockchain gaming is expanding through play-to-earn models, highlighted by Axie Infinity’s 3 billion gamers and Illuvium’s $72 million in funding, though long-term viability depends on engagement beyond speculative gains.
See it on page 29 - 04
Digital-first fashion houses like Auroboros and The Fabricant are successfully monetizing virtual garments, utilizing NFTs to provide ownership and community benefits to users.
See it on page 25 - 05
Non-PFP NFTs, such as virtual land and music collectibles from projects like NBA Top Shot and VeeFriends, are gaining traction by focusing on utility and cross-game interoperability.
See it on page 40 - 06
The industry faces significant regulatory and safety hurdles, including the need for new legal frameworks to address deepfakes, disinformation, and harassment within user-generated content.
See it on page 45
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