Mobile gaming generated $70 billion in 2018, representing 76 percent of the $92.1 billion total global app store revenue.
02
Global smartphone adoption is projected to reach 3.8 billion users by 2021, with the Asia-Pacific region serving as the primary driver of market penetration.
03
The mobile market is shifting toward immersive, competitive gaming experiences and subscription-based service models.
04
Hardware manufacturers are responding to high-performance software demands by developing dedicated gaming smartphones, particularly for the Chinese market.
05
Samsung and Apple remain the dominant hardware manufacturers, while casual gaming publishers and video-streaming services lead their respective software revenue categories.
06
Market intelligence for this analysis was derived from telemetry data across 400 million active devices covering 98.5 percent of the world’s smartphone users.
Insights
01
Mobile gaming generated $70 billion in 2018, representing 76 percent of the $92.1 billion total global app store revenue.
02
Global smartphone adoption is projected to reach 3.8 billion users by 2021, with the Asia-Pacific region serving as the primary driver of market penetration.
03
The mobile market is shifting toward immersive, competitive gaming experiences and subscription-based service models.
04
Hardware manufacturers are responding to high-performance software demands by developing dedicated gaming smartphones, particularly for the Chinese market.
05
Samsung and Apple remain the dominant hardware manufacturers, while casual gaming publishers and video-streaming services lead their respective software revenue categories.
06
Market intelligence for this analysis was derived from telemetry data across 400 million active devices covering 98.5 percent of the world’s smartphone users.