MTG reported Q2 2026 net sales of SEK 2,965 million, reflecting a 5% year-over-year organic revenue increase driven by RAID: Shadow Legends and the PlaySimple portfolio.
02
The Casual segment is the primary growth engine, achieving 29% organic growth and SEK 736 million in revenue, compared to 1% organic growth and SEK 2,230 million in the Midcore segment.
03
User acquisition (UA) spend reached SEK 1,163 million, representing 39% of total revenue and a 15% year-over-year increase in constant currency to support titles like Crossword Go and Tile Match.
04
The company achieved an adjusted EBITDA of SEK 707 million for Q2, maintaining a 24% margin and an 81% unlevered cash conversion rate over the last twelve months.
05
Direct-to-consumer revenue streams now account for nearly 40% of total group revenue.
06
Management maintains a full-year 2026 outlook of 5% to 8% pro forma revenue growth and an adjusted EBITDA margin between 22% and 24%.
07
MTG is currently preparing for a potential IPO of its PlaySimple business unit.
Insights
01
MTG reported Q2 2026 net sales of SEK 2,965 million, reflecting a 5% year-over-year organic revenue increase driven by RAID: Shadow Legends and the PlaySimple portfolio.
02
The Casual segment is the primary growth engine, achieving 29% organic growth and SEK 736 million in revenue, compared to 1% organic growth and SEK 2,230 million in the Midcore segment.
03
User acquisition (UA) spend reached SEK 1,163 million, representing 39% of total revenue and a 15% year-over-year increase in constant currency to support titles like Crossword Go and Tile Match.
04
The company achieved an adjusted EBITDA of SEK 707 million for Q2, maintaining a 24% margin and an 81% unlevered cash conversion rate over the last twelve months.
05
Direct-to-consumer revenue streams now account for nearly 40% of total group revenue.
06
Management maintains a full-year 2026 outlook of 5% to 8% pro forma revenue growth and an adjusted EBITDA margin between 22% and 24%.
07
MTG is currently preparing for a potential IPO of its PlaySimple business unit.