Market (Mobile)·Updated Mar 17, 2026 by AppMagic
Top US mobile titles are increasingly bypassing platform fees, with direct-to-consumer revenue via webshops and alternative payment systems growing by 46%.
The App Store is significantly outperforming Google Play, evidenced by a 71% increase in 90-day ARPPU and a rise in high-value US players spending over $100 from 22% to 32%.
The Strategy genre surged over 25% globally, driven by a 213% explosion in Card Battlers, while the Puzzle genre grew 15% behind a 911% revenue spike in Block Puzzles.
Hybridcasual games are successfully monetizing through IAPs, which surged 84% due to the standardization of Season Passes and failure-triggered offers.
While the global mobile market grew 3.4% to $57.1 billion, established markets like China and Japan contracted by up to 15%, shifting growth focus to emerging regions like LATAM and MENA.
Developers are offsetting declining purchase frequencies by increasing average transaction values, including the adoption of $159.99 price caps and a 52% increase in average purchase values within the Simulation genre.
Top US mobile titles are increasingly bypassing platform fees, with direct-to-consumer revenue via webshops and alternative payment systems growing by 46%.
The App Store is significantly outperforming Google Play, evidenced by a 71% increase in 90-day ARPPU and a rise in high-value US players spending over $100 from 22% to 32%.
The Strategy genre surged over 25% globally, driven by a 213% explosion in Card Battlers, while the Puzzle genre grew 15% behind a 911% revenue spike in Block Puzzles.
Hybridcasual games are successfully monetizing through IAPs, which surged 84% due to the standardization of Season Passes and failure-triggered offers.
While the global mobile market grew 3.4% to $57.1 billion, established markets like China and Japan contracted by up to 15%, shifting growth focus to emerging regions like LATAM and MENA.
Developers are offsetting declining purchase frequencies by increasing average transaction values, including the adoption of $159.99 price caps and a 52% increase in average purchase values within the Simulation genre.