Market (Mobile)·Updated Apr 8, 2026 by Sensor Tower
Global mobile app consumer spending is projected to reach $233 billion by 2026, with the App Store growing at a 14% CAGR to $161 billion and Google Play at 9% to $72 billion.
Non-game app spending is forecast to surpass mobile game revenue by 2024, with overall app revenue growth (23% CAGR) significantly outpacing game revenue growth (6% CAGR).
Worldwide annual app downloads are expected to exceed 180 billion by 2026, with Google Play accounting for 143 billion downloads compared to 38 billion for the App Store.
The United States remains the largest market with a 16.5% CAGR, while Western European markets like Germany and France face stagnation or decline, shifting regional growth focus to Eastern Europe.
India continues to lead in Google Play adoption, while the United States is projected to outpace China in both App Store spending and total downloads.
The pandemic has caused a permanent shift in app usage, characterized by a doubling of business-app installs and a continued lag in travel app recovery to pre-COVID levels.
Global mobile app consumer spending is projected to reach $233 billion by 2026, with the App Store growing at a 14% CAGR to $161 billion and Google Play at 9% to $72 billion.
Non-game app spending is forecast to surpass mobile game revenue by 2024, with overall app revenue growth (23% CAGR) significantly outpacing game revenue growth (6% CAGR).
Worldwide annual app downloads are expected to exceed 180 billion by 2026, with Google Play accounting for 143 billion downloads compared to 38 billion for the App Store.
The United States remains the largest market with a 16.5% CAGR, while Western European markets like Germany and France face stagnation or decline, shifting regional growth focus to Eastern Europe.
India continues to lead in Google Play adoption, while the United States is projected to outpace China in both App Store spending and total downloads.
The pandemic has caused a permanent shift in app usage, characterized by a doubling of business-app installs and a continued lag in travel app recovery to pre-COVID levels.