Global mobile gaming user spending declined by approximately 5% in 2022, marking the first such contraction in the industry's history.
02
The Merge-2 subgenre experienced a 102% year-over-year revenue increase, while the Match-3 Tile subgenre grew by 85% through the integration of timers and decoration meta-elements.
03
Core gaming segments struggled significantly, with shooter games recording a 30% year-over-year drop in cumulative revenue.
04
Hypercasual gaming faced an existential challenge in Tier-1 Western markets, where downloads fell by 15% as publishers shifted toward hybrid-casual models to counter declining eCPMs.
05
Market performance was heavily impacted by global economic instability, increased competition, and privacy-related regulatory shifts like Apple’s App Tracking Transparency (ATT).
06
While revenue faced headwinds, total global downloads remained resilient due to growth in developing nations.
Insights
01
Global mobile gaming user spending declined by approximately 5% in 2022, marking the first such contraction in the industry's history.
02
The Merge-2 subgenre experienced a 102% year-over-year revenue increase, while the Match-3 Tile subgenre grew by 85% through the integration of timers and decoration meta-elements.
03
Core gaming segments struggled significantly, with shooter games recording a 30% year-over-year drop in cumulative revenue.
04
Hypercasual gaming faced an existential challenge in Tier-1 Western markets, where downloads fell by 15% as publishers shifted toward hybrid-casual models to counter declining eCPMs.
05
Market performance was heavily impacted by global economic instability, increased competition, and privacy-related regulatory shifts like Apple’s App Tracking Transparency (ATT).
06
While revenue faced headwinds, total global downloads remained resilient due to growth in developing nations.