Optimal video ad length varies significantly by genre, ranging from 10 seconds for Social Casino to 46 seconds for RPGs.
Hyper-Casual games achieve peak performance with 37-second ads paired with video end cards.
Strategy games perform best with 33-second ads, while Puzzle games reach peak efficacy at 22 seconds; both benefit most from app store end cards.
Social Casino players prefer short, efficient 10-second ads combined with standard static end cards.
RPGs require the longest engagement times at 46 seconds, utilizing looping video end cards to highlight narrative and aesthetic depth.
This analysis is based on 3.7 billion in-app video ad impressions across five major genres on the Vungle platform.
In a post-IDFA landscape, maximizing return on ad spend requires aligning ad duration and interactive end cards with specific genre-based player expectations.
Optimal video ad length varies significantly by genre, ranging from 10 seconds for Social Casino to 46 seconds for RPGs.
Hyper-Casual games achieve peak performance with 37-second ads paired with video end cards.
Strategy games perform best with 33-second ads, while Puzzle games reach peak efficacy at 22 seconds; both benefit most from app store end cards.
Social Casino players prefer short, efficient 10-second ads combined with standard static end cards.
RPGs require the longest engagement times at 46 seconds, utilizing looping video end cards to highlight narrative and aesthetic depth.
This analysis is based on 3.7 billion in-app video ad impressions across five major genres on the Vungle platform.
In a post-IDFA landscape, maximizing return on ad spend requires aligning ad duration and interactive end cards with specific genre-based player expectations.