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Optimal video ad length varies significantly by genre, ranging from 10 seconds for Social Casino to 46 seconds for RPGs.
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Hyper-Casual games achieve peak performance with 37-second ads paired with video end cards.
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Strategy games perform best with 33-second ads, while Puzzle games reach peak efficacy at 22 seconds; both benefit most from app store end cards.
- 04
Social Casino players prefer short, efficient 10-second ads combined with standard static end cards.
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RPGs require the longest engagement times at 46 seconds, utilizing looping video end cards to highlight narrative and aesthetic depth.
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This analysis is based on 3.7 billion in-app video ad impressions across five major genres on the Vungle platform.
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In a post-IDFA landscape, maximizing return on ad spend requires aligning ad duration and interactive end cards with specific genre-based player expectations.