Market (Overall)·Updated Mar 17, 2026 by Sensor Tower
India is the world's largest mobile gaming market by volume, recording 8.45 billion downloads in the 2024-25 fiscal year.
Despite high download volume, in-app purchase revenue is limited to $400 million, though it is growing at 8.5% year-over-year due to increased digital payment adoption and high-value iOS spenders.
Revenue is heavily concentrated in core competitive genres, with Battle Royale titles like Garena Free Fire and Battlegrounds Mobile India accounting for 50% of total market earnings.
The player base is predominantly young and male, with 77% of gamers aged 18-34 and 86% identifying as male.
Ludo King remains the dominant casual title, maintaining its status as the most downloaded game since 2017 with over 1.25 billion lifetime downloads.
Domestic firms like Gametion and Dream11 are increasingly expanding into international markets, such as the U.S. and Saudi Arabia, to pursue higher per-user revenue.
India is the world's largest mobile gaming market by volume, recording 8.45 billion downloads in the 2024-25 fiscal year.
Despite high download volume, in-app purchase revenue is limited to $400 million, though it is growing at 8.5% year-over-year due to increased digital payment adoption and high-value iOS spenders.
Revenue is heavily concentrated in core competitive genres, with Battle Royale titles like Garena Free Fire and Battlegrounds Mobile India accounting for 50% of total market earnings.
The player base is predominantly young and male, with 77% of gamers aged 18-34 and 86% identifying as male.
Ludo King remains the dominant casual title, maintaining its status as the most downloaded game since 2017 with over 1.25 billion lifetime downloads.
Domestic firms like Gametion and Dream11 are increasingly expanding into international markets, such as the U.S. and Saudi Arabia, to pursue higher per-user revenue.