Market (Mobile)ยทUpdated Mar 2, 2026 by GameAnalytics
Mobile developers are shifting toward ad-based monetization, evidenced by a 15-20% year-over-year decline in ARPPU and ARPDAU across 100,000 analyzed titles.
Top-tier mobile titles require a Day 1 retention rate of 35% and a Day 28 retention rate of 4% to remain competitive, with industry leaders often demanding a 50% Day 1 rate to greenlight projects.
Strategy and Role-Playing Games remain the highest revenue generators, while hyper-casual games rely on advertising models supported by a median eCPM of approximately $5.00.
Card and Casino games exhibit superior player stickiness with session lengths reaching 22 minutes, significantly outperforming the industry median of 4-5 minutes.
The Chinese mobile gaming market is rapidly maturing, with over 60% of the population playing and median eCPMs reaching $3.90, nearing levels seen in the United States.
The industry median ARPDAU is $0.02, necessitating the use of real-time data, remote configuration, and player segmentation to optimize game lifecycles.
Mobile developers are shifting toward ad-based monetization, evidenced by a 15-20% year-over-year decline in ARPPU and ARPDAU across 100,000 analyzed titles.
Top-tier mobile titles require a Day 1 retention rate of 35% and a Day 28 retention rate of 4% to remain competitive, with industry leaders often demanding a 50% Day 1 rate to greenlight projects.
Strategy and Role-Playing Games remain the highest revenue generators, while hyper-casual games rely on advertising models supported by a median eCPM of approximately $5.00.
Card and Casino games exhibit superior player stickiness with session lengths reaching 22 minutes, significantly outperforming the industry median of 4-5 minutes.
The Chinese mobile gaming market is rapidly maturing, with over 60% of the population playing and median eCPMs reaching $3.90, nearing levels seen in the United States.
The industry median ARPDAU is $0.02, necessitating the use of real-time data, remote configuration, and player segmentation to optimize game lifecycles.