Overall mobile app engagement in the MENA region during Ramadan 2026 increased by 111% compared to the same period in 2025.
02
In-app purchase volume saw a significant surge, rising by 91% during the 30-day Ramadan period.
03
Social media interaction, measured by likes, shares, and comments, grew by 63% compared to the previous year.
04
Subscription activity experienced a 42% uptick during the 2026 Ramadan period.
05
Growth metrics across usage and monetization significantly outperformed both the previous year's Ramadan data and the rolling 12-month baseline average.
Insights
01
Overall mobile app engagement in the MENA region during Ramadan 2026 increased by 111% compared to the same period in 2025.
02
In-app purchase volume saw a significant surge, rising by 91% during the 30-day Ramadan period.
03
Social media interaction, measured by likes, shares, and comments, grew by 63% compared to the previous year.
04
Subscription activity experienced a 42% uptick during the 2026 Ramadan period.
05
Growth metrics across usage and monetization significantly outperformed both the previous year's Ramadan data and the rolling 12-month baseline average.