Midcore games now account for 35% of total US iOS gaming revenue, driven by a player migration from hyper-casual titles toward deeper, more complex gameplay.
02
Android is significantly more cost-effective for developers than iOS, with a $0.73 CPI compared to $3.86 and nearly double the Day-7 ROAS at 6.1%.
03
The EMEA region offers the best market value, balancing a low $0.80 CPI with a competitive 4.4% ROAS, while North America remains the most expensive market at a $5.45 CPI.
04
Genre-specific acquisition costs vary widely, with Shooters requiring the highest investment at $7.47 per install, while RPGs offer the lowest entry cost at $0.60.
05
To drive long-term profitability and bypass platform fees, developers are increasingly utilizing external web stores and aggressive LiveOps strategies, often maintaining 15 simultaneous active events.
06
Despite higher average user acquisition costs of $2 per install, the midcore segment maintains high profitability through multi-layered Battle Pass systems and sophisticated service-based ecosystems.
Insights
01
Midcore games now account for 35% of total US iOS gaming revenue, driven by a player migration from hyper-casual titles toward deeper, more complex gameplay.
02
Android is significantly more cost-effective for developers than iOS, with a $0.73 CPI compared to $3.86 and nearly double the Day-7 ROAS at 6.1%.
03
The EMEA region offers the best market value, balancing a low $0.80 CPI with a competitive 4.4% ROAS, while North America remains the most expensive market at a $5.45 CPI.
04
Genre-specific acquisition costs vary widely, with Shooters requiring the highest investment at $7.47 per install, while RPGs offer the lowest entry cost at $0.60.
05
To drive long-term profitability and bypass platform fees, developers are increasingly utilizing external web stores and aggressive LiveOps strategies, often maintaining 15 simultaneous active events.
06
Despite higher average user acquisition costs of $2 per install, the midcore segment maintains high profitability through multi-layered Battle Pass systems and sophisticated service-based ecosystems.