- 01
South Korea is the world's fourth-largest gaming market, generating $8.3 billion in annual revenue from a highly engaged base of 33 million gamers.
- 02
Gaming is a deeply integrated social activity, with 76% of the online population participating, 48% both playing and watching content, and 22% specifically following esports.
- 03
Mobile is the primary platform for 59% of the online population, though PC gamers demonstrate higher engagement with an average of five hours of play per week.
- 04
The player base is demographically balanced, with a 54% male and 45% female split and strong representation across the 21–50 age range.
- 05
Monetization is robust, with 38% of the population spending money on games, primarily driven by the desire for faster progression or to capitalize on special offers.
- 06
League of Legends and shooter titles are the leading genres by monthly active users in this mature, high-engagement market.