Market (Mobile)ยทUpdated Apr 13, 2026 by Sensor Tower
While IP-based games represent only 9 percent of the total U.S. mobile market, they account for 23 percent of player spending and 17 percent of all downloads.
Video game-based IPs are the leading category, generating one-third of all licensed mobile game revenue in 2020.
Manga is the fastest-growing IP category, experiencing a 54 percent year-over-year revenue increase.
IP usage is most concentrated in mid-core genres, with Geolocation AR being almost entirely composed of licensed titles, while Action, RPG, and Shooter genres show the strongest correlation between IP and revenue growth.
The Puzzle genre remains an untapped opportunity for IP expansion, as licensed titles currently account for only 5 percent of its total revenue.
The strategic use of recognizable IP is becoming increasingly critical for user acquisition and brand awareness, particularly as industry changes impact traditional identifier tracking.
While IP-based games represent only 9 percent of the total U.S. mobile market, they account for 23 percent of player spending and 17 percent of all downloads.
Video game-based IPs are the leading category, generating one-third of all licensed mobile game revenue in 2020.
Manga is the fastest-growing IP category, experiencing a 54 percent year-over-year revenue increase.
IP usage is most concentrated in mid-core genres, with Geolocation AR being almost entirely composed of licensed titles, while Action, RPG, and Shooter genres show the strongest correlation between IP and revenue growth.
The Puzzle genre remains an untapped opportunity for IP expansion, as licensed titles currently account for only 5 percent of its total revenue.
The strategic use of recognizable IP is becoming increasingly critical for user acquisition and brand awareness, particularly as industry changes impact traditional identifier tracking.