Updated Mar 17, 2026 by Sega Sammy Holdings
Sega Sammy is restructuring into a three-pillar business model comprising Entertainment Contents, Pachislot & Pachinko, and a new Gaming Business to reduce reliance on volatile domestic markets.
The Entertainment Contents segment generated ¥321.5 billion of the Group's ¥428.9 billion total FY2025 net sales, driven by a transmedia strategy utilizing IPs like Sonic, Persona, and Like a Dragon.
The company is aggressively entering the North American iGaming and B2B casino markets through over ¥130 billion in acquisitions, including Rovio, GAN, and Stakelogic.
The Group reported a robust FY2025 financial performance with a profit of ¥45.1 billion and an ROE of 12.2%.
Management has set a target of over ¥230 billion in cumulative adjusted EBITDA by FY2027, supported by a 50% total return ratio and a 3% dividend on equity.
The Pachislot & Pachinko segment is being repositioned as a stable cash generator, utilizing new modular cabinet systems to mitigate the impact of a shrinking domestic market.
Strategic divestment of non-core assets, such as the Phoenix Seagaia Resort, is being used to fund the company's long-term growth plan through 2030.
Sega Sammy is restructuring into a three-pillar business model comprising Entertainment Contents, Pachislot & Pachinko, and a new Gaming Business to reduce reliance on volatile domestic markets.
The Entertainment Contents segment generated ¥321.5 billion of the Group's ¥428.9 billion total FY2025 net sales, driven by a transmedia strategy utilizing IPs like Sonic, Persona, and Like a Dragon.
The company is aggressively entering the North American iGaming and B2B casino markets through over ¥130 billion in acquisitions, including Rovio, GAN, and Stakelogic.
The Group reported a robust FY2025 financial performance with a profit of ¥45.1 billion and an ROE of 12.2%.
Management has set a target of over ¥230 billion in cumulative adjusted EBITDA by FY2027, supported by a 50% total return ratio and a 3% dividend on equity.
The Pachislot & Pachinko segment is being repositioned as a stable cash generator, utilizing new modular cabinet systems to mitigate the impact of a shrinking domestic market.
Strategic divestment of non-core assets, such as the Phoenix Seagaia Resort, is being used to fund the company's long-term growth plan through 2030.