- 01
Video content now accounts for 45% of global ad impressions, reaching up to 72% in the Middle East, as traditional static image performance continues to decline.
- 02
AI-integrated tool apps experienced over 100% year-over-year advertiser growth across all tracked regions in the first half of 2023.
- 03
Android remains the dominant marketing platform, accounting for over 70% of the total creatives launched by the 170,000 active advertisers.
- 04
Augmented Reality is shifting from a novelty to a core medium, with projections indicating that 75% of the global population will be regular AR users by 2025.
- 05
Over 93% of active mobile advertisers launched new creatives in the first half of 2023, with the highest creative density occurring in Africa and South Asia.
- 06
The reading app sector has reached market maturity, necessitating high creative refresh rates and the use of established intellectual properties to maintain share.