- 01
Brazil and Mexico dominate the LATAM mobile market, collectively accounting for 73% of the region's 20.9 billion downloads between July 2020 and June 2021.
- 02
While Android commands 89% of total downloads, iOS captures 56% of consumer spend, highlighting a significant disparity in monetization potential between the two platforms.
- 03
Gaming represents 50% of total consumer spend in the region, with hypercasual titles driving volume while Strategy and RPG subgenres account for 60% of gaming revenue.
- 04
Daily mobile engagement is exceptionally high, with users in Brazil and Mexico averaging 5.4 and 4.8 hours per day, respectively, exceeding US averages.
- 05
Finance app downloads in Brazil grew by 36% year-over-year, fueled by a rapid consumer shift toward digital wallets and neobanking services.
- 06
The retail sector is characterized by intense competition between established regional leaders like MercadoLibre and international entrants like Shopee, both of which leverage gamification to boost user retention.
- 07
Smaller nations like Uruguay present unique opportunities for high-value acquisition, as they demonstrate higher per capita spending despite lower overall download volumes.