Country & Regional Reports·Updated Apr 8, 2026 by App Annie
LATAM mobile downloads surged 76% year-on-year to 21 billion, while consumer spending grew 26% to $2.9 billion between July 2020 and June 2021.
Android dominates the market with 89% of total downloads, yet iOS commands 56% of total consumer expenditure in the region.
Brazil and Mexico are the primary drivers of the regional market, collectively accounting for 73% of all mobile downloads.
Gaming accounts for 50% of total consumer spend in LATAM, with Brazil leading the region at $557 million in gaming revenue.
Daily mobile usage is exceptionally high, with average time spent per user reaching 5.4 hours in Brazil and 4.8 hours in Mexico, representing growth of 32% and 36% respectively over two years.
Non-gaming verticals are expanding rapidly, evidenced by a 36% year-on-year growth in finance app usage in Brazil and a 30% increase in shopping app downloads.
Entertainment has become the top spending category in four of the six major LATAM markets, driven by a mobile-first shift due to limited Smart TV penetration.
LATAM mobile downloads surged 76% year-on-year to 21 billion, while consumer spending grew 26% to $2.9 billion between July 2020 and June 2021.
Android dominates the market with 89% of total downloads, yet iOS commands 56% of total consumer expenditure in the region.
Brazil and Mexico are the primary drivers of the regional market, collectively accounting for 73% of all mobile downloads.
Gaming accounts for 50% of total consumer spend in LATAM, with Brazil leading the region at $557 million in gaming revenue.
Daily mobile usage is exceptionally high, with average time spent per user reaching 5.4 hours in Brazil and 4.8 hours in Mexico, representing growth of 32% and 36% respectively over two years.
Non-gaming verticals are expanding rapidly, evidenced by a 36% year-on-year growth in finance app usage in Brazil and a 30% increase in shopping app downloads.
Entertainment has become the top spending category in four of the six major LATAM markets, driven by a mobile-first shift due to limited Smart TV penetration.